GAP looks like crap!

GAP redesigned their logo.

Uhmmm, did they have some high school freshmen turn in their Photoshop 101 project?

GAP is an American iconic logo. Now who wants to look at it? PHEW!

And what is with the gradient in that square? And WHY is it placed behind the "p" like that?

Maybe GAP wants some publicity and they are playing a joke on us. Right?

Update on Thursday, October 7, 2010 at 1:33PM by Jeanee

GAP'S RESPONSE

Seems like I'm not the only one disgusted with GAP's logo redesign. I found this on trendland.net.

My sentiments EXACTLY!

GAP responded to comments via Twitter.

Well, if they like their logo so much why haven't they changed their Twitter avatar?

For giggles follow OldGapLogo and craplogo on Twitter.

You can even Crap yourself!

•   •   •

NOW THIS IS HOW YOU DO A REDESIGN!

TCBY yogurt, buy Struck/Axiom.

Comments

[Mim]

I hope so.

[erinsroebuck]

This has got to be a joke.... The "new" logo looks like something from the mid 90s!! So very sad... Ugh!!

[Jasmine]

I sure hope it's a joke! I'm no graphic designer (yet!), but that does not look too appealing. Bleh!

[Jeanee]

So sad...

[Jeanee]

Unfortunately it's no joke. And have you seen the new MySpace logo?!! YIkes.